With the holiday season upon us, our Lambton Mall team is holding their annual Uptown Market initiative.
Uptown Market is a Marketing & Specialty Leasing collaborative contest geared towards local business owners and entrepreneurs. Applicants enter for a chance to win free retail space at Lambton Mall during the busy holiday shopping season. The selected winners receive 6 weeks rent free in shared inline space and are provided with free advertising exposure from the Lambton Mall marketing department in addition to all the benefits that come with operating a retail location in Lambton Mall.
The program started as Mind Your Own Business and has since evolved into Uptown Market. The roots of the initiative were founded to attract new local businesses into the shopping centre and provide them with the opportunity to experience the sales potential at a busy shopping centre level. The novelty of local retail and brands benefit the shopping centre by offering customers exciting and unique products and experiences. “The main objective of the Uptown Market contest is to develop relationships with these local vendors, create awareness of our specialty and permanent leasing programs and opportunities, and ultimately, secure new long term or seasonal tenants,” mentioned Alexandra Kohut, Marketing Director at Lambton Mall.
This year, Lambton Mall has expanded the Uptown Market by choosing four winners and two different inline locations, namely the Uptown Market and the Uptown Market Experience.
For the Uptown Market, the Lambton Mall team selected Save the Date – Events & Décor and Greg’s Auto Detailing.
Save the Date is a locally owned special event business that provides decorating, linen rentals, floral and custom décor. For this holiday season, they are offering fresh greenery wreaths, garlands, beautiful winter floral arrangements and unique handmade décor. They also have a range of items on display that are available for rent, such as the one-of-a-kind Save the Date Champagne Wall.
Greg’s Auto Detailing has been in the Sarnia area for many years and is offering customers the opportunity to purchase gift certificate packages for their auto detailing services available at a variety of price points. They also have a vehicle on display at their location to demonstrate the result of their products and services.
In the Uptown Market Experience space, Lambton Mall has two local businesses that offer experiential activations as part of their retail setup.
Snapshots Foto Booths is offering customers and alternative Santa photo experience. Their state-of-the-art full-length mirror features interactive technology including colourful voiceover animations, customizable photo templates, professional backdrops and virtual props. The high-quality photos are printed on demand and can also be sent via text or email for instant sharing on social media. They also offer a fully-customizable virtual photo booth service, perfect for virtual celebrations.
Last but not least, Sunday Slot Cars is providing Carrera Slot Car products and have set up a twenty-foot by six-foot four lane digital layout track for customers to race the cars on. Digital slot cars can adjust individual speeds, ideal for participants of all ages. They are offering products of all scales and budgets for the perfect holiday gift.
“We are excited to see where the Uptown Market takes us in the years to come and what kind of new opportunities it will bring to Lambton Mall and our customers,” concluded Kohut.