Europro is thrilled to announce that Tecumseh Mall was awarded an ICSC Silver MAXI Award for the 2019 Holiday Elf Prize Giveaway marketing campaign. This is the first award for Europro at the ICSC MAXI Awards.
Tecumseh Mall needed to create a cost-effective, buzz-worthy social media campaign during the holidays to promote new and existing retailers, giving their brand maximum exposure, awareness and attention. The interactive social media prize giveaway featured “Tinsel” the Tecumseh Mall Elf.
The Tecumseh Mall team hoped to feature and raise brand awareness of participating tenants by reaching a minimum of 10,000 people on Facebook during the key holiday sales period.
Photos of Tinsel were taken in retailer spaces showcasing products aligned with each brand and posted on Facebook. Interested participants were encouraged to Like and Share the post and guess correctly where Tinsel was located in that specific post. Using the hashtag #TmallElfGiveaway2019, all qualifying entrants were placed in a random draw to win a variety of prizes.
Each post provided an opportunity for participants to win prizes with a value of $350, while also getting a chance to enter for the grand prize draw. The grand prize featured a diamond ring valued at $2,400.
At the conclusion of the campaign, 106,702 Facebook profiles were reached, which accounts for over half of Windsor’s population. In addition to the large reach, the campaign saw a total of 19,738 engagements, 3,067 comments, 2,506 likes, and 2,009 shares.
Marissa Goze, Marketing Director of Tecumseh Mall is excited for Europro’s first MAXI Awards recognition. “It is an honour for Tecumseh Mall and Europro to be recognized by a well-respected worldwide organization in our industry like ICSC. Winning this award not only recognizes Tecumseh Mall’s team efforts and hard work, but it validates that the shopping centre is headed in the right direction towards its goal of keeping Tecumseh Mall in the forefront of an incredibly competitive local marketing and leasing sector. We look forward to the continuation of bringing positive, engaging, and community-oriented campaigns, strongly maintaining Tecumseh Mall as a favourite east side shopping destination.”
ICSC Official Press Release: CLICK HERE
ICSC Global Awards Highlights Video: CLICK HERE
About the Award
The MAXI Awards showcase the creative and innovative practices, highlighting the retail real estate industry’s most innovative events, programs and technologies that add value to shopping centres and companies throughout the United States and Canada.
ICSC is the global trade association of the shopping centre and retail real estate industry. Founded in 1957, it features more than 70,000 members in over 100 countries, including shopping centre owners, developers, managers, marketing
